Tequila Sales Keep Rising While Other Spirits’ Are Flat: Here Are Some New Premium Bottlings

Global tequila sales have been rising since 2004 in impressive numbers, with nearly 32.2 million 9-liter cases sold last year––a two percent growth over the previous year––and it remains most popular with the age group from 24 to 34, which has otherwise shown a decline in the consumption of many other spirits. The U.S. is the top importer; and José Cuervo is the top seller.

The majority of the tequila is still consumed in cocktails, with bartenders coming up with endless variations on the margarita while creating wholly different drinks using the Mexican agave-based spirit.

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